London UK, December 3, 2024: - Happydemics, the leader in brand metrics and ad performance measurement, has announced it has raised €13 million (£10.8m) in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and cement its status as the trusted partner for marketers looking to get better returns on their ad spend.
The new funding and expansion is a key milestone for the Paris-based scale-up as it aims to develop new strategic partnerships and strengthen its presence with international clients. The company plans to continue investing in its AI-driven solutions, pushing the boundaries of predictive capabilities and continuously optimising advertising performance for its customers.
Crédit ©Bertrand Noël
Recent reports from the Direct Marketing Association show that 39% of metrics used to measure success were not meaningful to campaign delivery. Happydemics addresses this crucial issue by leveraging its unified performance measurement technology and industry players with a global, standardised performance breakdown of their campaigns, and a database comparison of over 25,000 criteria across all media including, OOH, DOOH, CTV, Audio, In-game and Display.
This, combined with providing accurate performance data across geographical areas and industries, helps eliminate advertisers' blind spots in an ever-evolving market. It simplifies media strategy optimisation while deploying a universal standard for measuring effectiveness.
With the global advertising market worth over $1tn and growing by 10.5% YoY, more than half of ad players' investments are still not measured accurately and transparently. Happydemics is addressing the growing demand for media investment measurement and has enabled 2,000 advertisers to analyse the performance of their campaigns across 60 countries.
The expansion into the UK furthers its ambitions to reinforce and extend its leadership in key markets such as the USA and across Europe. By deploying teams with local expertise, the company aims to respond precisely to the industry's profitability challenges on a global scale as demonstrated by partnerships with major players such as The Trade Desk, ITV, Adform, GroupM and Warner Bros.
Tarek Ouagguini, founder of Happydemics says “At Happydemics, we understand the need for precise, actionable insights to optimise campaigns and prove their effectiveness. Our Brand lift technology delivers exactly that. With this new funding and the best team to tackle the industry's demands for scalability, immediacy, and cross-channel measurement, we’re ready to set the global standard in ad performance—even for giants like the GAFAM who rely on trusted third parties."
"We are thrilled to join the Happydemics journey alongside Adelie, contributing to this pivotal phase of the company's growth. Happydemics stands out through the efficiency, agility, and simplicity of its innovative solutions. By simplifying real-time Brand lift measurement, the company provides a strategic edge to key industry players." Cyril Petit, Investment Director, Wille Finance.
"Today, understanding consumer insights is essential to building and refining effective marketing strategies. In this context, Happydemics is establishing itself as a trusted third party for brands and AdTech players. We are proud to continue supporting Happydemics and its team in their growth strategy. This new round of funding will drive the company’s international expansion and position Happydemics as a key player in the sector." Jean-Manuel Costa, Managing Partner and Founder, Adelie Capital.